外贸商务英语邮件写作:更好地向客户报价

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外贸商务英语邮件写作:更好地向客户报价,第1张

外贸商务英语邮件写作:更好地向客户报价
导读:快速准确的报价Prompt & Accurate Quotation不管是对待新客户还是老客户,报价的时效性都很重要。机会难得,一定提要快速报价。Dear Flora,Thanks for mailing me back and notif

快速准确的报价

Prompt & Accurate Quotation

不管是对待新客户还是老客户,报价的时效性都很重要。机会难得,一定提要快速报价。

Dear Flora,

Thanks for mailing me back and notifying us of your requested item with details

Please check the offer sheet in detail with estimated price in attachment The accurate price will be fixed after sampling I will keep you posted on this!

Your immediate reply will be appreciated

Regards,

Jessica

Outline

提纲挈领

1 mail somebody back:回复某人邮件/信函。

2 notify:通知,通告。

3 estimated price:预估的价格

4 accurate price:准确的价格。

5 immediate reply:快速的回复。

More Expressions

触类旁通

1 Kindly let me know if you need any further assistance

如果您需要任何进一步协助,请通知我。

2 You can be certain that our price is really competitive

您可以放心,我们的价格是绝对有竞争力的。

3 Thank you for taking time to send me the inquiry

感谢您抽出宝贵的时间来向我询价。

4 How does L/C sound

我们做信用证怎么样?

5 Your prompt reply will be greatly appreciated

若您能尽快回复,我们会非常感激!

详细专业的报价

Detailed & Professional Quotation

报价的内容,要尽可能详尽,并突出自身的优势,把能给到的信息一次性给全。

Dear Clair,

This is Kerry from ABC Trading Inc According to your inquiry of grease gun, I was wondering if you could accept our pricing USD565/pc

As per our conversation at HK Fair, the estimate USD535/pc was based on the neutral poly bag packaging with a barcode sticker only, not the color box as you mentioned in the previous email

Please check our offer sheet in detail as attached

Also enclosed the instruction manual & die-cut of color box for your reference

Your early reply will be highly appreciated

Best regards,

Kerry Hu

Outline

提纲挈领

1 grease gun:黄油枪。

2 neutral poly bag packaging:中性塑料袋包装(中性包装,表示包装上没有任何供应商信息或者客户信息,也没有品牌信息)。

3 barcode sticker:条形码不干胶。

4 previous email:上一封邮件。

5 die-cut of color box:彩盒设计稿的刀模图。

More Expressions

触类旁通

1 We could provide you with a better price if the quantity raises to 10,000 pieces

如果数量达到1 万件,我们可以给您一个更好的价格。

2 Our subsidiary in the UK will handle the business with your company

我们英国分公司会处理您的订单事宜。

3 The biggest problem for retail price is namely about packaging

(影响零售价格的)最大问题就是包装。

4 Would you mind sending me some more photos about your inquired item ?

能否给我多发一些您正在找的产品的?

5 My customer would enable me to offer the price below 5 dollars

我客户只会允许我在 5 美元以内报价。

应对客户的砍价

Discussion On Pricing Bargain

针对不同的客户,应该有不同的手法和应对策略。

Dear Clair,

I’m sorry we cannot accept your target price USD535 with color box packaging

As I mentioned in the previous email, it based on the poly bag only I take it for granted the 30 cents surcharge is reasonable We could give you 15 cents off as maximum That means, USD550 is our floor price

Please help to understand our situation and back us

Thank you!

Kind regards,

Kerry Hu

Outline

提纲挈领

1 take it for granted:坚定地认为……

2 surcharge:额外费用。

3 15 cents off:减少 15 美分。

4 as maximum:这里表示“这就是最大的让步”。

5 floor price:地板价,用来形容最低的价格、最好的价格。

More Expressions

触类旁通

1 Please help to check with the buyer and give me reply soon

请跟买手确认(价格),并尽快给我回复。

2 Would you accept EUR350/pc as the final price?

您能接受每件35 欧元的最终价格吗?

3 We could offer you a special discount of 10% if the quantity reaches one 40 feet full container

如果订单数量可以达到一个 40 英尺的整柜集装箱,我们可以给您一个10%的特别折扣。

4 I have to re-check the price and see if we could meet your target

我需要重新核算一下价格,看看能否达到您的目标价。

5 We are desperate to get your price approval to proceed

我们非常需要您的价格确认,从而(把这个项目)推进下去。

多轮价格谈判

Price Negotiating

价格拉锯中需要谈判双方控制自己的情绪和节奏,用一定的技巧去磨合,去寻找一个能让双方妥协让步的折中点。

Dear Clair,

To be candid with you, we have no margin to reduce the pricing again

I understand the price is awful important to win the order, but the quality counts for much more We couldn’t debase our quality level to achieve your aim

I’m sorry

Having discussed with top management, we decide to proceed with below suggestions:

1 USD550/pc, with color box packaging, based on 10,000 pcs quantity

2 USD520/pc, with neutral poly bag packaging, based on 10,000 pcs quantity

3 3% special discount will be provided when the quantity is up to 30,000 pcs

Please help to consider and advise which option is better for you We realize that you have to test your local market and retail price

And we’re pleased to go ahead with a trial order in a small quantity to start our business Maybe 5,000 to 8,000 pcs is workable for you to make a decision, with no price increase

Kind regards,

Kerry Hu

Outline

提纲挈领

1 margin:利润。在商务英语中,大多用 margin 来替代 profit。

2 awful important:非常重要,awful 在这里做副词,相当于 very。

3 debase quality level:降低品质。

4 aim:目标。

5 top management:最高管理层。

More Expressions

触类旁通

1 Price is important, but quality counts for much more

价格很重要,但品质更重要。

2 It is not workable for us to place such a big order for the first time

第一张订单我们没有办法把数量提那么高。

3 We could place a trial order to test the market

我们可以下一个试单来测试市场。

4 Consumers could only pay for USD999 per piece as maximum for this item

这个产品,消费者只会愿意在 999 美元单价以下考虑购买。

5 10% discount will be provided if you double the quantity

如果您把数量加倍,我们可以给您 10% 的折扣。

最终确定价格

Final Price Confirmation

价格的确认是订单谈判的一个关键,必须得到客户的书面同意,这样才可以避免将来可能发生的纠纷。

Dear Clair,

Very glad to hear that you confirmed the price USD520/pc You are no doubt aware of the neutral poly bag packaging I’m writing today to send you the PI for running this trial order with 7,500 pcs

Please help to check the file with unit price, packaging, carton measurement, delivery time, payment term, and so on If no additional questions, please help to sign back this PI

As soon as we got your final confirmation, we will do pre-production samples for your evaluation

Best regards,

Kerry Hu

Outline

提纲挈领

1 You are no doubt aware of :你无疑知道……

2 PI :形式发票,是Proforma Invoice 的首字母缩写。

3 payment term :付款方式。

4 carton measurement :外箱资料。

5 pre-production samples :产前样,很多时候也会简写成PP samples。

More Expressions

触类旁通

1 We will arrange the production as long as we receive your email with approval

只要收到您的确认邮件,我们就会安排生产。

2 Deal !Please send me the updated offer sheet asap

成交!请马上把最新的报价单发给我。

3 Your final estimate is 5% higher than your competitors

你最终的报价还是比同行高了五个点。

4 I could consider doing business with your company if 1,000 pieces workable for the first order

如果你可以接受第一单1 000 个的数量,我会考虑跟你们公司合作。

5 Good price!But we cannot accept your packaging suggestion I will inform you of our idea later

价格不错!但是我们没法接受你们的包装方案。我晚些时候会把我们的想法告诉你。

发催款函,英语可选用:\x0d\Reminder of Payment(付款提醒函)\x0d\Notice of Delinquent Payment(欠款通知)\x0d\Notice of Overdue Payment(付款逾期通知)\x0d\例:\x0d\This is a reminder that your account balance of $ was overdue as of Enclosed is a statement of account foryour reference\x0d\Please arrange payment of this account today or, if you cannot make full payment at this time, please contact us to make a payment arrangement that is mutually acceptable\x0d\Your prompt attention to this matter would be greatly appreciated If youhave any queries regarding this account, please contact our office as soon aspossible\x0d\If payment has recently been made, pleaseaccept our thanks and ignore this reminder\x0d\ \x0d\与国外客户生意往来常会出现拖欠款项的情况。如果有相关合同条款,按合同条款办。如果没有,催款通行的做法是发30天、60天和90天的催款信。如果数额巨大,120天后可通过律师发律师信或追款公司追讨所欠款项。

Hi,

 

I would like to request for some paymentinformation from you about the following order situation Our firm has already finisheddelivering requested goods to your company on 3/10 this year in accordance withthe requirements of orders #2 and #8 However, I still have not received theremaining 40% of the total payment from you as of now I am wondering if yourcompany has planned out when to make the final payment Please, keep meupdated!

Also, if there is anything that you areunsure about the goods delivery or anything, please feel free to reply me!Thank you for your attention!

 

Best regards,

XXXX

我发现由于我是在word中学好后复制黏贴过来的关系,有些空格被吃掉了。。。所以我用附件方式上传了。请注意查收!

You will email the detailed offer to him I'm afraid he is not in at the moment, and I am not sure whether there is such a product as you enquired, and I can't give you an offer